Wi-fi deployments should benefit all stakeholders in a mall environment

The focus should be to implement and maintain a Wi-Fi network that will be to the benefit of all the stakeholders. The primary focus will be the shopper’s user experience. This will be to the benefit of the landlord, retailer and the shoppers.

The goal is to work towards free uncapped WI-FI. This will be the Freemium service. Users with more advanced requirements will be able to upgrade to Premium options using one of the various payment methods already available, Instant EFT, SMS, Money transfer etc.

• Shoppers
• Users are looking for a streamlined and positive Wi-Fi experience, with internet speeds that will be enable them to interact and connect with the internet and the community.
• Landlord
• A Wi-Fi deployment that is self-sustaining
• Backhaul infrastructure to deploy other services (CCTV, Smart Meters, FTTX) and enable
• o The backhaul could be integrate with Fibre deployments
• Advertiser and Content portals
• These agencies and brands are looking for methods to connect with users, potential clients and contributors that are traditionally difficult to reach using mainstream digital mediums.
• Retailer
• Shoppers with disposable income attracted to the mall
• Data on shopper and shopping patterns.

With experienced gained over the past few years managing and monetising, amongst others the PRASA and Taxi Rank networks shopping malls, we have all the relevant technical and commercial skills sets and industry contacts to make this Wi-Fi deployment sustainable.

Wi-fi is extremely competitive in the African market due to our high demand and the requirements for customised solutions

Staffing is extremely important and should not only have extensive technical and operational expertise, which is complimented with servicing, as well as effective support structures, but also a firm understanding of social upliftment, media sales and data analytics.