Relationship between Wi-Fi provider and Landlord

The proposed relationship will be that of a partnership between Landlord and service provider supported by its divisions. Each party will have a specific roll and contribution requirements.

• Landlord
• Network owner
• Audience owner
• Service provider
• Technical Wi-Fi implementation partner
• Technical Wi-Fi Maintenance partner
• Monetisation partner

The provider must have a very clear understanding of what the costs, associated to this type of Wi-Fi network, are both from a capital and operational expenditure perspective.

The service provider Should be responsible for the Monetisation of the Wi-Fi Network and one the key mandates and objectives. We do not expect a profit share at this point and our agency charges a market related agency commission for all revenue attributed to the Wi-Fi network.

The solution is that of a managed service. The retailer will benefit by not just getting a technical partner/supplier that will manage and maintain the Wi-Fi network but also get access to the entire eco system created over the past few years that focuses on the delivery and commercialisation/Monetisation of Wi-Fi solutions. The skills required to run a Wi-Fi implementation is

• Technical Services
• All technical installation/implementation and maintenance of LAN.
• ISP skills and Capacity
• Provisioning of bandwidth and backhaul services.
• AAA – Radius provisioning
• Hotspot and Captive Portal management.
• Media Sales
• Wi-Fi marketing and Content Agency.
• Mast management
• High Site/Lamp post managing agent.

The service provider and the Landlord can individually or jointly fund the capital and operational costs . We will in turn offer Monetisation services that should subsidise the cost of running the network. Below is a summary of the services that will form part of this agreement as well as Monetisation services that will be offered to the retailer as a value add;

• Technical Services
• Installation of new Wi-Fi network
• Maintenance and extension of Network
• End user Support
• Captive Portal Management
• Project Management
• Value add Services (Monetisation)
• Wi-Fi advertising and Marketing services
• Market research/Analytics and Research
• Video on Demand (free and paid subscriptions)
• Data analytics
• User behaviour and tracking
• Open access
• Broadcasted SSID’s – Wi-Fi services providers
• Locked SSID’s – Other Services (CCTV, IOT)